Super PAC’d mailboxes create boom for printers

One man’s mudslinging was another man’s economic stimulus when it came to the political fliers that flooded residents’ mailboxes leading up to this week’s general election.

Jeff Hammond, an owner of Basin Printing & Imaging, said the campaign season was for good for business.

Basin got plenty of print orders from local and state campaigns as well as from the proponents and opponents of ballot issues.

The Durango printer also got business from campaigns in Montezuma County and New Mexico, too.

Basin’s mailing, printing and design departments were all kept busy during the election season, which was characterized by unprecedented spending by super PACs and other outside groups.

“We made up the difference with overtime,” Hammond said.

Still, it’s a relief that the elections season is over, he acknowledged.

Residents concerned about the environmental impact of so much paper can take heart that the mailers are recyclable.

“The mailers/fliers can be recycled in the curbside program or at the drop-off locations in the container designated for mixed paper,” said Mary Beth Miles, the city’s sustainability coordinator.

“If the fliers are placed in the trash instead of the recycle bin, they will be transported to the transfer station and will end up at the Bondad landfill,” Miles added.

“Needless to say, we encourage residents to recycle these products,” she said.

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